Aaron Clarey brilliantly uncovers a core problem of my Millennial generation through the lens of corporate business strategy.
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A Valueless (Though Highly Profitable) Generation
Millennials are the largest generation alive today. They are also in that “sweet spot” of being young enough to still be “hippish,” BUT also old enough to make money to spend (well…ok, let’s be honest, BORROW money to spend). They are the largest consumer group in the US and the western world both by numbers and dollar volume amount. They should be the most targeted group of consumers by corporations around the world, and they are. But for all their youth, numbers, and purchasing power, they have one tragic and horrific flaw.
They are truly valueless.